{"id":18396,"date":"2024-03-06T13:44:01","date_gmt":"2024-03-06T18:44:01","guid":{"rendered":"https:\/\/www.insightpartners.com\/?p=18396"},"modified":"2024-03-07T18:59:04","modified_gmt":"2024-03-07T23:59:04","slug":"entering-new-market-growth-framework","status":"publish","type":"post","link":"https:\/\/www.insightpartners.com\/ideas\/entering-new-market-growth-framework\/","title":{"rendered":"[ScaleUp Blueprint] Prioritizing what’s important when entering a new market or segment"},"content":{"rendered":"

Entering a <\/span>new market or segment is the most common “seismic shift” we are asked about in advisory at Insight. As companies experience success in a given market, they naturally want to expand into new countries or segments to further accelerate growth. But as you move into a new market or segment, you can’t assume that duplicating your original approach will yield the same results. <\/span><\/p>\n

Last fall we introduced Insight’s proprietary SaaS Growth Acceleration Framework<\/a> as a comprehensive blueprint for go-to-market (GTM) success, leveraging our extensive, nearly 30-year history of fostering successful growth for SaaS companies.<\/p>\n

Aimed to help driven growth-stage ($10M+ ARR) companies prioritize and align GTM strategies \u2014 across product, technology, marketing, sales, and customer success \u2014 the framework also helps leaders understand the downstream implications of modifying any single component of their GTM strategy, and meaningfully scale their business.<\/p>\n

This series of three articles accompanies our new interactive framework<\/a> and illustrates the deeper implications of some of the most commonly encountered “seismic events” leaders ask our advisory group. These are critical events in any ScaleUp’s journey that shake the foundation and fall outside of the typical business blueprint for growth:<\/p>\n

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  1. Entering a new market or segment\u00a0\u00a0<\/strong><\/li>\n
  2. Navigating mergers and acquisitions<\/strong><\/a><\/li>\n
  3. Launching a new product<\/strong><\/a><\/li>\n<\/ol>\n

    As ScaleUps recover from external forces that have shaped the Great Reset<\/a> and approach a path toward efficient growth, many are turning to their advisors and investors to help tackle factors that are in their control. <\/span>By focusing on the right GTM components, founders and CEOs can address most of the issues that could derail their company\u2019s growth at those pivotal moments.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

    \"[ScaleUp<\/p>\n

    Seismic shift: Entering a new market or segment<\/h2>\n

    At a minimum, you should review and potentially modify these five elements:<\/span>\u00a0<\/span><\/p>\n