{"id":25804,"date":"2025-12-10T09:47:52","date_gmt":"2025-12-10T14:47:52","guid":{"rendered":"https:\/\/www.insightpartners.com\/?p=25804"},"modified":"2025-12-10T09:47:52","modified_gmt":"2025-12-10T14:47:52","slug":"crewai-scaleup-ai-story","status":"publish","type":"post","link":"https:\/\/www.insightpartners.com\/ideas\/crewai-scaleup-ai-story\/","title":{"rendered":"How CrewAI is orchestrating the next generation of AI Agents"},"content":{"rendered":"<p>When <a href=\"https:\/\/www.linkedin.com\/in\/joaomdmoura\/\">Jo\u00e3o Moura<\/a> started building <a href=\"https:\/\/www.insightpartners.com\/ideas\/state-of-the-ai-agent-ecosystem-use-cases-and-learnings-for-technology-builders-and-buyers\/\">AI Agents<\/a>, he wasn\u2019t trying to start a business \u2014 he was just trying to make his job easier.<\/p>\n<p>He began experimenting during his tenure as director of AI engineering at marketing data platform, Clearbit. \u201cI was trying to build Agents myself,\u201d he recalls. \u201cI was struggling with it, because back then, there were not that many options.\u201d<\/p>\n<p>Moura\u2019s first prototype was more successful than expected: he built a group of <a href=\"https:\/\/www.insightpartners.com\/ideas\/ai-agents-disrupting-automation\/\">AI Agents<\/a> to automate content creation \u2014 specifically to help him post more often on LinkedIn \u2014 which resulted in up to <a href=\"https:\/\/www.youtube.com\/watch?list=TLGGV70nbiRMmEMyMTEwMjAyNQ&amp;v=uA8NFlfMEBU\">600 new inbound leads<\/a> a day.<\/p>\n<p>Instead of relying on a single AI tool, multi-Agent systems divide big tasks into smaller sub-tasks, assigning each to a specialized Agent that collaborates with others to reach a shared goal.<\/p>\n<p>The project inspired Moura to build more multi-Agent systems, but doing so involved repetitive coding. \u201cI wanted to automate my life away,\u201d he says. \u201c[But] I don&#8217;t want to replicate the same things over and over. So how do I create a system? How do I create tech that allows me to reuse as much of this as I can?\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qgR0UHWShzM?si=glXiic_2JOUhEoIi\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>From code to company<\/h2>\n<p>That thought took on life as <a href=\"https:\/\/www.crewai.com\/\">CrewAI<\/a>, an Agent orchestration platform that enables customers to build, deploy, and track \u201ccrews\u201d of Agents carrying out routine back-office workflows like reporting or onboarding, all from one central dashboard.<\/p>\n<p>\u201cBasically, CrewAI is a platform that allows people to manage all their Agents,\u201d summarizes Moura.<\/p>\n<p>Moura finished building CrewAI in October 2023, before quietly <a href=\"https:\/\/www.insightpartners.com\/ideas\/behind-the-investment-crewai\/#:~:text=Through%20conversations%20with%20users%20and,meeting%20with%20the%20CrewAI%20team.\">releasing it as an open-source project<\/a> on GitHub the following month. It quickly gained traction, building a strong community of developers and thousands of users globally, and gathering tens of thousands of GitHub stars.<\/p>\n<p>\u201cWe started with an open source framework, so it was very geared toward engineers, technical people, building agents,\u201d Moura says.<\/p>\n<p>But CrewAI stopped being a side project once companies started calling on Moura to take things further. \u201cWhen you get Oracle calling you and saying, \u2018We&#8217;re using CrewAI and want to take it to production, can you help us?\u2019 You start thinking, maybe this is \u2026 actually a business.\u201d<\/p>\n<h2>Building a billion Agents<\/h2>\n<p>CrewAI <a href=\"https:\/\/www.protecto.ai\/blog\/this-week-ai-launch-crewai-mixtral#:~:text=of%2DExperts%20Model-,CrewAI%20Unleashed:%20A%20Paradigm%20Shift%20in%20AI%20Collaboration%20for%20Engineers,story%2C%20goal%2C%20and%20memory.\">officially launched<\/a> in January 2024, with Moura as CEO and veteran AI entrepreneur and cofounder <a href=\"https:\/\/www.linkedin.com\/in\/robmbailey\/\">Rob Bailey<\/a> as COO. Within six months, the company had attracted 150 enterprise customers. And by October 2024, Crew AI had raised <a href=\"https:\/\/www.insightpartners.com\/ideas\/crewai-launches-multi-agentic-platform-to-deliver-on-the-promise-of-generative-ai-for-enterprise\/\">$18M in funding<\/a>, including <a href=\"https:\/\/www.insightpartners.com\/ideas\/behind-the-investment-crewai\/\">a Series A led by Insight Partners<\/a>.<\/p>\n<p>The funding coincided with the launch of CrewAI\u2019s enterprise cloud subscription plan: <a href=\"https:\/\/marketplace.crewai.com\/\">CrewAI Enterprise<\/a>. Built on top of the company\u2019s open-source framework, the enterprise layer enables teams to plan, build, deploy, monitor, and iterate on AI workloads and multi-Agent systems, as well as build LLM- and cloud-agnostic AI-agent-native features and applications.<\/p>\n<p>\u201cWe decided to \u2026 build software that bridges that gap so that people can not only build in here, but also optimize and deploy and feel like they&#8217;re empowered to actually move super fast on the stack,\u201d Moura explains.<\/p>\n<p>During its first year, the CrewAI team had set itself a goal: build a framework capable of orchestrating a billion autonomous Agents \u2014 securely, reliably, and at scale. The company has since surpassed that goal, now powering <a href=\"https:\/\/blog.crewai.com\/crewai-oss-1-0-we-are-going-ga\/\">1.4B agentic automations<\/a> across the world\u2019s largest enterprises, including PwC, IBM, Capgemini, and NVIDIA.<\/p>\n<p>\u201cNowadays, we&#8217;re running around 450 million Agents a month,\u201d says Moura. \u201cThat is insane if you ask me.\u201d<\/p>\n<h2>The agentic AI race<\/h2>\n<p>Under pressure from <a href=\"https:\/\/techcrunch.com\/2024\/10\/22\/crewai-uses-third-party-models-to-automate-business-tasks\/\">competing AI-powered, business-focused workflow automation products<\/a>, CrewAI has had to be agile, says Moura. \u201cThe only moat in this AI age is speed, so you\u2019ve got to run the company in a way that favors and optimizes for that \u2026 If you&#8217;re shipping fast, if you&#8217;re making decisions fast, you get an edge that other people don&#8217;t.\u201d<\/p>\n<p>CrewAI is in a race to build, deploy, and scale faster than anyone else, he explains. \u201cThere\u2019s not going to be a world where people are not going to use AI Agents. If anything, people are going to use them more and more.\u201d<\/p>\n<blockquote>\n<p style=\"padding-left: 40px;\"><em>\u201cOne thing that\u2019s very clear to me is that the genie is not getting back in the bottle.\u201d\u00a0<\/em><\/p>\n<\/blockquote>\n<p>Winning that race is about lowering the friction of adoption: making Agents simple, reliable, reusable, and scalable across an organization. \u201cIt needs to be extremely easy to use so anyone can do it,\u201d Moura explains. \u201cIf we unlock that, the potential is huge \u2014 it\u2019s poised to change the way the workforce exists in today\u2019s market.\u201d<\/p>\n<h2>Automating behind the scenes<\/h2>\n<p>CrewAI uses its own platform internally, relying on Agents to handle routine workflows and even parts of customer outreach. After every sales call, for example, an Agent automatically creates a personalized demo video, complete with an AI-generated version of Moura explaining the client\u2019s use case.<\/p>\n<p>\u201cThe transcript automatically goes to a CrewAI Agent, the Agent selects around three use cases from that call, finds the best one, does deep research \u2026 [and] 15 minutes later, a video demo with the use case [is] ready to be sent to the customer,\u201d Moura explains.<\/p>\n<p>Not everyone is so forthcoming. While CrewAI is now used by <a href=\"https:\/\/blog.crewai.com\/crewai-oss-1-0-we-are-going-ga\/\">more than 60% of Fortune 500 companies<\/a>, \u201cmany [companies] just don&#8217;t want to be vocal,\u201d Moura says.<\/p>\n<p>He understands the reticence. On the one hand, if a major company were upfront about <a href=\"https:\/\/www.insightpartners.com\/ideas\/ai-agents-disrupting-automation-and-reimagining-productivity\/\">automating with AI Agents<\/a>, they could see a stock bump or be seen as progressive. \u201cBut at the same time, they&#8217;re going to have to face a lot of heat. There&#8217;s going to be a lot of questions. They&#8217;re going to be giving some intel to the competition. So a lot of them just prefer to do things internally \u2026 business as usual.\u201d<\/p>\n<p>Behind the scenes, he adds, these companies are reaping huge efficiency gains \u2014 in some cases up to 94%, according to Moura \u2014 by automating back-office processes that previously cost millions to run.<\/p>\n<h2>Rewriting the future of work<\/h2>\n<p>With the global AI Agents market <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/ai-agents-market-report#:~:text=The%20global%20AI%20agents%20market,the%20AI%20agents%20industry's%20growth.\">estimated to reach $50.31B by 2030<\/a>, agentic systems are poised to fundamentally reshape how work gets done. \u201cThe way that we work is going to change drastically,\u201d says Moura.<\/p>\n<blockquote>\n<p style=\"padding-left: 40px;\"><em>\u201cAI Agents will transform the industry as we know [it].\u201d<\/em><\/p>\n<\/blockquote>\n<p>CrewAI, expanding into <a href=\"https:\/\/www.koreatimes.co.kr\/business\/companies\/20251031\/kt-partners-with-us-startup-for-collaboration-on-ai-agent-platform-expansion-in-asia\">APAC<\/a> and <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251103241308\/en\/Konecta-and-CrewAI-Partner-to-Transform-Operations-With-Agentic-AI\">EMEA<\/a>, is at the forefront of that transformation, helping organizations move from experimentation to enterprise-scale adoption.<\/p>\n<p>In the years ahead, Moura believes companies will take two paths. Some will use Agents to drive efficiency and reduce costs, while others will use them to unlock entirely new revenue streams. For individuals, the advice is simpler: Adapt early.<\/p>\n<p>\u201cWe don&#8217;t have as much control as we want to believe we do, unfortunately, but \u2026 knowing how to use [these tools] is way better,\u201d he argues. \u201cGet familiar with agents, get familiar with AI, learn how to use them \u2026 You&#8217;re going to be [doing] yourself a favor in the future.\u201d<\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\">*Note: Insight Partners has invested in CrewAI. This article is <a href=\"https:\/\/www.insightpartners.com\/ideas\/search\/?tax=category&amp;term=scaleup-ai\">part of our ScaleUp:AI 2025 Partner Series<\/a>, highlighting insights from the companies and leaders shaping the future of AI.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Jo\u00e3o Moura started building AI Agents, he wasn\u2019t trying to start a business \u2014 he was just trying to make his job easier. He began experimenting during his tenure as director of AI engineering at marketing data platform, Clearbit. \u201cI was trying to build Agents myself,\u201d he recalls. \u201cI was struggling with it, because [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":25857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,35,132,141],"tags":[],"class_list":["post-25804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-post-format-video","category-software-leaders","category-scaleup-ai","topic-stories","domain-ai-ml"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CrewAI is orchestrating the next generation of AI Agents | Insight Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insightpartners.com\/ideas\/crewai-scaleup-ai-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How CrewAI is orchestrating the next generation of AI Agents\" \/>\n<meta property=\"og:description\" content=\"When Jo\u00e3o Moura started building AI Agents, he wasn\u2019t trying to start a business \u2014 he was just trying to make his job easier. He began experimenting during his tenure as director of AI engineering at marketing data platform, Clearbit. \u201cI was trying to build Agents myself,\u201d he recalls. \u201cI was struggling with it, because [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.insightpartners.com\/ideas\/crewai-scaleup-ai-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Insight Partners\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T14:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2025\/11\/ScaleUp-blog-images-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cecilia Beard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insightpartners\" \/>\n<meta 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