{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Jen Jordan","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/jen-jordan\/","title":"The top 3 questions founders have about SaaS B2B demand gen","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ywZkxduWrB\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/top-3-questions-founders-saas-b2b-demand-gen\/\">The top 3 questions founders have about SaaS B2B demand gen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/top-3-questions-founders-saas-b2b-demand-gen\/embed\/#?secret=ywZkxduWrB\" width=\"600\" height=\"338\" title=\"&#8220;The top 3 questions founders have about SaaS B2B demand gen&#8221; &#8212; Insight Partners\" data-secret=\"ywZkxduWrB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Companies looking to scale up need to drive durable growth. Scalable demand gen programs can efficiently build new business opportunities and pipeline. This is especially true in today\u2019s environment with slowdowns in demand, longer buying cycles, and smaller budgets. With countless tactics and strategies to choose from, and limited resources and capital to deploy, knowing [&hellip;]","thumbnail_url":"https:\/\/insightpartners.com\/wp-content\/uploads\/2023\/04\/new-business-pipeline-contribution.png"}