{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Jen Jordan","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/jen-jordan\/","title":"Founder 101: Why and when to invest in brand","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jp0KtTkduK\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/founder-101-brand-guide\/\">Founder 101: Why and when to invest in brand<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/founder-101-brand-guide\/embed\/#?secret=jp0KtTkduK\" width=\"600\" height=\"338\" title=\"&#8220;Founder 101: Why and when to invest in brand&#8221; &#8212; Insight Partners\" data-secret=\"jp0KtTkduK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2020\/05\/blog_buying-1.png","thumbnail_width":558,"thumbnail_height":415,"description":"The term \u201cbrand\u201d is wildly misunderstood. Many people perceive brand as colors, pictures, logos, and fonts \u2013 and that\u2019s it. This is far from the truth.\u00a0\u00a0\u00a0 While brand absolutely encapsulates the look and feel of your company, visual identity is just one slice of the pie. Brand is your company strategy; it sets the direction [&hellip;]"}