{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Jen Jordan","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/jen-jordan\/","title":"Founder 101: How to Build a Brand Scorecard\u00a0","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5kCJRB8Qm9\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/founder-101-how-to-measure-brand-scorecard\/\">Founder 101: How to Build a Brand Scorecard\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/founder-101-how-to-measure-brand-scorecard\/embed\/#?secret=5kCJRB8Qm9\" width=\"600\" height=\"338\" title=\"&#8220;Founder 101: How to Build a Brand Scorecard\u00a0&#8221; &#8212; Insight Partners\" data-secret=\"5kCJRB8Qm9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2020\/01\/sales-growth-money.jpg","thumbnail_width":558,"thumbnail_height":415,"description":"Measuring the ROI of brand investments is a challenge for founders and CEOs. Yet brand is a key growth lever for companies at every stage of growth.\u00a0\u00a0 If you\u2019re not measuring your brand ROI, you\u2019ll find yourself unable to field questions from your board to justify brand spend and prove the impact of your brand-building [&hellip;]"}