{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"sulldev","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/sulldev\/","title":"Myth-busting 3 common product-led growth misconceptions that can hold you back","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8ZSdls1s3u\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/mythbusters-common-product-led-growth-misconceptions-that-can-hold-you-back\/\">Myth-busting 3 common product-led growth misconceptions that can hold you back<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/mythbusters-common-product-led-growth-misconceptions-that-can-hold-you-back\/embed\/#?secret=8ZSdls1s3u\" width=\"600\" height=\"338\" title=\"&#8220;Myth-busting 3 common product-led growth misconceptions that can hold you back&#8221; &#8212; Insight Partners\" data-secret=\"8ZSdls1s3u\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2021\/05\/Unknown.jpeg","thumbnail_width":558,"thumbnail_height":415,"description":"In talking to many Insight Partners portfolio companies about product-led growth (PLG), it is clear that there are a lot of misconceptions about the topic that lead some companies to shy away from PLG opportunities, or to think \u201cthis is not for us.\u201d Here, we will be focusing on clarifying some of these myths to [&hellip;]"}