{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Cecilia Beard","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/cecilia-beard\/","title":"Generative search is changing go-to-market. Here\u2019s what to know","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"D7d3OHfTp6\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/generative-search-is-changing-go-to-market-heres-what-to-know\/\">Generative search is changing go-to-market. Here\u2019s what to know<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/generative-search-is-changing-go-to-market-heres-what-to-know\/embed\/#?secret=D7d3OHfTp6\" width=\"600\" height=\"338\" title=\"&#8220;Generative search is changing go-to-market. Here\u2019s what to know&#8221; &#8212; Insight Partners\" data-secret=\"D7d3OHfTp6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2025\/08\/Slide-02-1.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"Since late 2023, Insight has been writing about the seismic shift in go-to-market caused by the rise of generative search engines. It started with Google\u2019s Search Generative Experience in labs, but then included SearchGPT in our early analysis of OpenAI\u2019s entry into search. We\u2019ve been tracking this trend closely ever since: from the rollout of [&hellip;]"}