{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Cecilia Beard","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/cecilia-beard\/","title":"Foundations of pricing strategies for early-stage founders \u2014 and avoiding the common pitfalls","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yoXvWTvtvS\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/foundations-of-pricing-strategies-for-early-stage-founders-and-avoiding-the-common-pitfalls\/\">Foundations of pricing strategies for early-stage founders \u2014 and avoiding the common pitfalls<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/foundations-of-pricing-strategies-for-early-stage-founders-and-avoiding-the-common-pitfalls\/embed\/#?secret=yoXvWTvtvS\" width=\"600\" height=\"338\" title=\"&#8220;Foundations of pricing strategies for early-stage founders \u2014 and avoiding the common pitfalls&#8221; &#8212; Insight Partners\" data-secret=\"yoXvWTvtvS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2024\/02\/Insight-Partners-ProductTech15.jpg","thumbnail_width":1760,"thumbnail_height":1000,"description":"Pricing should be top of mind at every stage of growth, from Seed to Series D. Getting your monetization strategy right not only provides your customers with value equal to your price point but also helps you scale faster. In our recent webinar with Insight\u2019s\u00a0Jorge Rosales\u00a0and\u00a0Rachel Weston Rowell, senior vice presidents in the Product and [&hellip;]"}