{"version":"1.0","provider_name":"Insight Partners","provider_url":"https:\/\/www.insightpartners.com","author_name":"Jen Jordan","author_url":"https:\/\/www.insightpartners.com\/ideas\/author\/jen-jordan\/","title":"How to run a hybrid product-led growth strategy in 2023","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gl0jd6AdY4\"><a href=\"https:\/\/www.insightpartners.com\/ideas\/hybrid-product-led-growth-strategy\/\">How to run a hybrid product-led growth strategy in 2023<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insightpartners.com\/ideas\/hybrid-product-led-growth-strategy\/embed\/#?secret=gl0jd6AdY4\" width=\"600\" height=\"338\" title=\"&#8220;How to run a hybrid product-led growth strategy in 2023&#8221; &#8212; Insight Partners\" data-secret=\"gl0jd6AdY4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insightpartners.com\/wp-content\/uploads\/2020\/10\/Blog-ProductPackaging-Blue-558x405.jpg","thumbnail_width":558,"thumbnail_height":405,"description":"Key Insights Product-led growth (PLG) is booming for SaaS companies looking to accelerate growth while lowering costs \u2013 but it\u2019s most effective when used in tandem with traditional sales and communities.\u00a0 PLG can widen the top of the funnel, while sales-led growth (SLG) can increase the value of each customer.\u00a0 Begin by introducing SLG tactics [&hellip;]"}