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</html><thumbnail_url>https://www.insightpartners.com/wp-content/uploads/2026/01/blog-hero-&#x2014;-onsite-1-scaled.jpg</thumbnail_url><thumbnail_width>2560</thumbnail_width><thumbnail_height>1440</thumbnail_height><description>Founders and leaders are heading into 2026 with two competing truths: AI is already reshaping how software is built, sold, and priced, and yet companies are still in the early innings of figuring out what actually works. Experiments and pilots are no longer enough. Boards, customers, and employees are looking for durable ROI, clearer strategy, [&hellip;]</description></oembed>
